Partner Heather DuPont founded Innovative Design Resources Inc. in 2007. The company was formed to meet the unique needs in the marketplace for creative product development resources. The company evolved into a innovative design and product development resource group that also supplies organizations with global sourcing, efficient, timely, and high quality manufacturing production, merchandising, and marketing/brand positioning. Innovative Design Resources also owns the brand Critterlicious, a unique line of children’s apparel and accessories. IDR will continue to develop new, exciting internal brands as the company grows in the near future.
Heather DuPont brings to IDR a strong background in many areas of design and product development. She most recently directed the strategic design team at Wilson’s Leather, developing all aspects of the design/product development process for Women’s, Men’s, Children’s, and Accessories divisions across 7 business segments, including mall retail, outlet stores, e-commerce, wholesale, airport and seasonal retail, encompassing over $400 million in annual sales. Heather provided the creative force directing all aspects of the strategic design concept and implementation of programs over the entire life cycle of the uniquely designed private label product. These seasonal assortments were over 800 sku’s in size and of many categories and fabrications. She has also developed licensed wholesale product for such Brands as Calvin Klein, Kenneth Cole, Guess, Target, and Disney. She was responsible for lifestyle product coordination and consistency in all product development within each licensee. Among her many talents is the proven ability to envision trends ahead of the curve and leverage newness with the basics in order to make each client’s assortment exciting and new but remaining consistently profitable. Heather understands how and what it takes to make it happen visually and drive the profits to the bottom line, a rare talent in a creative force!